It’s time to empower EVERYONE
‍We all know business has the potential to be a force for good. A potential that is, arguably, unrivalled. The values, ethics, culture and leadership found in America’s corporate landscape have the power to reach far beyond the workplace. They can impact and influence the way people live their lives on a daily basis. Not just in the US, but throughout the world. It’s a great power that, as they say, comes with great responsibility.

The time for change is now
We’re here to inspire and support businesses and brands in their efforts to create and cultivate environments and experiences where marginalized groups feel valued. To empower leaders to recognize and understand the role they play and the contribution they can make when it comes to building a more diverse and equitable society. We’re also here to shine a positive spotlight on those that are already doing it. To celebrate those that take the initiative to drive real change and lead the way for others to follow. Because the time for lasting change is now! Newsfeeds are all too often dominated by stories that emphasize the divisions in society and the impact this has in reinforcing marginalization. It creates fear. It spreads hate. It’s time for a future that works better for everyone. And that future has to start today.

Your four-point plan of action for positive change
We challenge businesses to set ambitious diversity goals, to seek step changes, to be bold. We know it’s not always easy. That’s why we’re here to support you. Our four-point action plan is a framework for change that builds on various best-in-class strategies, used by companies in the PTTOW! community. Designed with flexibility in mind, every company can get started no matter where they’re at. And it goes a little something like this…

• Identify your starting point! Where you are now will define what’s needed for change. Begin with data collection and analysis to make a strong case for action.
• Reflect and prioritize so you can create a workable strategy that meets the business objectives. Remember, you will not be able to fix everything!
• Implement the initiative Identify key stakeholders and champions and work with them to build buy-in across your organisation. Define clear ways to deliver on your objectives, then create measures of success to track them. Where unexpected challenges arise, allocate additional support but be sure to maintain accountability.
• Evaluate From day one it’s vital to demonstrate progress, celebrate success, and increase buy-in. This will help you to learn, adapt, and improve statistics

Why is diversity & inclusion in the workplace important?
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*Research has show many benefits of a diverse and inclusive workplace:

• Higher revenue growth
• Greater readiness to innovate
  
• Increased ability to recruit a diverse talent pool
  
• 5.4 times higher employee retention

Inclusion in the workplace is one of the most important keys to retention.
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When employees don’t feel that their ideas, presence or contributions are truly valued or taken seriously by their organization, they will eventually leave.
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Research carried out by ‘Great Place To Work’ on company culture shows that when employees trust that they, and their colleagues, will be treated fairly regardless of race, gender, sexual orientation or age, they are.

• 9.8 times more likely to look forward to going to work
• 6.3 times more likely to have pride in their work
• 5.4 times more likely to want to stay a long time at their company

Having an inclusive workplace culture will not only help you attract a diverse set of talent but also help you retain the diverse talent you attracted in the first place.
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When employees in a high-trust culture experience a caring workplace, they are 44 percent more likely to work for a company with above-average revenue growth.

*source: Great Place To Work Analysishttps://www.greatplacetowork.com/resources/blog/why-is-diversity-inclusion-in-the-workplace-important